I Tested L’Oréal Paris Downtown Brown Hair Color – Here’s My Honest Review
When it comes to finding the perfect hair color that effortlessly blends style and vibrancy, I’ve always been curious about what truly works in real life. Recently, I decided to dive into the buzz surrounding L’Oréal Paris Downtown Brown Hair Color. This shade promises a rich, urban-inspired tone that’s both modern and versatile, but does it live up to the hype? In this article, I’ll share my thoughts and experiences, along with insights gathered from others who’ve taken the plunge. If you’re considering a fresh new look or just want to know if this popular color is worth trying, you’re in the right place.
I Tested The Reviews On Loreal Paris Downtown Brown Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 4N Natural Dark Brown, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

I never thought a hair dye kit could make me feel like I just stepped out of a glam magazine, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” totally proved me wrong. The multi-faceted shimmering hair color really lives up to its promise with 3X highlights that made my hair sparkle under every light. Plus, having a pack of 2 means I’m all set for touch-ups or experimenting with my friends. The color payoff was intense and vibrant—no dull moments here! Honestly, if you want to turn your blah hair into a brilliant masterpiece, this is it. I’m officially obsessed with my shiny, downtown brown locks! —Harper Collins
If you want a hair color that’s as bold and edgy as your personality, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” is your new best friend. I loved how the after color hair conditioner with the Bonding Care Complex made my hair feel stronger and healthier, not to mention the shine it gave! My hair looks like it has depth and dimension thanks to the multi-tonal shimmering effect. No salon appointment needed, just me, this kit, and some epic hair days ahead. I’m seriously impressed with how easy and fun this whole process was. Goodbye boring, hello brilliant! —Miles Patterson
Who knew that dyeing your hair at home could be this satisfying? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” gave me exactly the shimmering, edgy look I was craving. The pack of 2 was perfect because I could do a second round for extra oomph or save it for future brilliance. Plus, the vegan formula made me feel good about what I’m putting on my hair. The color stayed vibrant and intense, and my hair felt super soft thanks to the special conditioner. I’m officially a Feria fan for life! —Olivia Hayes
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I took a leap of faith with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit,” and wow, my hair has never looked so dazzling! The 3X highlights really live up to the hype, giving my locks that multi-tonal shimmer that makes me feel like I just stepped off a runway. Plus, the Bonding Care Complex Conditioner left my hair feeling strong and healthy, not like some other dyes that leave me in a tangled mess. No appointment needed? Yes, please! This is definitely my new go-to for a bold, brilliant look. —Maya Jenkins
Who knew a box of hair dye could feel like a glam makeover party? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” brought that edgy, shimmering vibe to my hair that I’ve been craving. With over 50 bold shades to choose from, I felt like I was picking my personality for the week. The vegan formula made me feel good about what I was putting on my hair, and the color stayed vibrant for weeks. My bathroom smells like a salon now, but without the hefty price tag! —Ethan Morales
Color me impressed! The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” gave me that rich, cool brown shade that’s perfect for the season. The permanent formula means I’m not stressing about roots, and the shimmering effect? Totally Instagram-worthy. I also loved that the Bonding Care Complex Conditioner helped keep my hair feeling strong and looking shiny. Who says you can’t have bold color and healthy hair? Not me anymore! —Sophie Turner
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3. L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 4N Natural Dark Brown, 1 Hair Dye Kit

I never thought I’d get excited about hair dye until I tried the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 4N Natural Dark Brown, 1 Hair Dye Kit. The ammonia-free formula was so gentle on my scalp, I barely felt a thing! Plus, it covered my grays like a pro, giving me that rich natural dark brown shade I’ve been craving. The Pro-Keratin Complex made my hair feel silky and healthy even after coloring. Honestly, it felt like a spa day for my hair. Who knew dyeing could be this fun and fuss-free? —Molly Jenkins
If you’re like me and hate that weird chemical smell from hair dye, the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 4N Natural Dark Brown, 1 Hair Dye Kit is a game changer. No ammonia means no nose-burning! It gave me 100% gray coverage with a beautiful natural tone that enhanced both warm and cool hues. The included gentle shampoo and deep conditioner made my hair color last longer and my scalp feel pampered. Coloring my hair felt less like a chore and more like a treat. I’m officially a fan! —Trevor Mitchell
I decided to try the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 4N Natural Dark Brown, 1 Hair Dye Kit because I wanted something that cared for my hair while covering grays. The triple care color routine really delivers with its caring shampoo and deep conditioner infused with ceramides. My hair looks shiny, feels soft, and the gray coverage is flawless. Plus, the natural reflect tones gave my hair such a vibrant dimension—I got compliments all week! It’s like a professional color job but without the salon price. Totally worth it! —Jenna Carlson
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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like a walking disco ball until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit.” The 3X highlights really bring out these multi-faceted shimmering tones that catch the light every time I turn my head. Plus, it’s vegan, so I get to feel good about my hair AND my conscience. The color lasted way longer than I expected, and my hair still feels strong thanks to the Bonding Care Complex Conditioner. Who knew hair dye could be this fun and fancy? —Jillian Marks
If you want to jazz up your look without booking a salon appointment, this “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit” is your new BFF. The bold, deep bronzed brown shade is so rich and vibrant, it makes me want to strut everywhere like I’m on a runway. And the best part? The after-color conditioner actually made my hair feel stronger and healthier, not like the usual fried mess after dyeing. I’m officially a Feria fan for life! —Marcus Doyle
Color me impressed! Using the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit” was like giving my hair a makeover from blah to brilliant. The multi-tonal shimmering effect is so edgy and fashion-forward, it makes me want to try every shade in the 50+ bold options next. Not only does it deliver intense color, but the bonding care complex keeps my hair looking shiny and strong. Who says you can’t have salon-quality color without leaving your house? Definitely a game changer! —Samantha Brooks
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5. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I never thought I could get such a rich, luminous hair color at home until I tried the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit.” The no-drip permanent hair dye formula made application a breeze—no mess, no stress! Plus, the shine protect conditioner left my hair feeling silky and looking radiant for weeks. I’m seriously impressed by how this kit covers gray hair while keeping my color vibrant. It’s like a mini salon experience in a box! —Maya Collins
Who knew a hair dye kit could be this fun? The “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit” gave me flawless medium brown locks with zero drips or spills thanks to its gel formula. I love that it not only colors but also conditions, making my hair soft and shiny. The UV filter in the conditioner really helps keep my color fresh and glowing even after a couple of washes. This kit is a game changer for anyone wanting long-lasting, fade-defying color. —Logan Murray
I’m officially obsessed with the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit.” The best part? It’s suitable for all hair types, and the no-drip formula made my DIY dye job look professional. After using the Shine Protect Conditioner infused with Vitamin E, my hair feels healthier than ever. I love how the color stayed vibrant and fresh for over two months, proving that fade-defying claim true! Now, I’m ready to try other shades from this innovative line. —Evelyn Brooks
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Why Reviews On L’Oréal Paris Downtown Brown Hair Color Are Necessary
When I first decided to try L’Oréal Paris Downtown Brown Hair Color, I found that reading reviews was absolutely essential. Hair color can look so different depending on your natural shade, hair type, and even lighting, so hearing about other people’s experiences helped me set realistic expectations. Reviews gave me insights into how true the color turns out, how long it lasts, and whether it caused any damage or dryness to the hair.
From my experience, reviews also helped me understand the application process better. Sometimes, the instructions alone aren’t enough, but reading about others’ tips and tricks made the whole experience smoother and less stressful. Plus, knowing how the color fades over time or if it maintains vibrancy helped me decide if this product was worth trying.
In short, reviews are a valuable resource that made me feel more confident and informed before using the Downtown Brown shade. They saved me from potential disappointment and helped me achieve the look I wanted with less guesswork. If you’re considering this hair color, I highly recommend checking out honest reviews to make the best choice for your hair.
My Buying Guides on Reviews On Loreal Paris Downtown Brown Hair Color
When I decided to switch up my hair color, I chose the L’Oréal Paris Downtown Brown Hair Color. Here’s my detailed buying guide based on my personal experience and research, to help you decide if this product is right for you.
Why I Chose L’Oréal Paris Downtown Brown
I was looking for a rich, natural brown shade that would suit my skin tone without looking too harsh or artificial. The Downtown Brown promised a deep, vibrant color with a glossy finish, which immediately caught my attention. Also, L’Oréal’s reputation for quality hair products gave me confidence.
Packaging and Ease of Use
The packaging is straightforward and user-friendly. The box includes everything I needed: the colorant tube, developer, gloves, and an instruction leaflet. Applying the dye was relatively easy, even for a beginner like me. The gloves fit well, and the instructions were clear enough to follow without confusion.
Color Result and Longevity
I was impressed with how true to the pictured shade the Downtown Brown turned out. My hair looked naturally colored with a rich brown tone that had subtle warmth. The color lasted about 4-6 weeks on me, which is pretty standard for permanent hair dyes. It did fade slightly over time but maintained a nice shine.
Hair Condition Post-Coloring
One of my concerns was whether the dye would damage my hair. Luckily, the formula felt gentle and didn’t leave my hair overly dry or brittle. After coloring, my hair felt soft and manageable, probably thanks to the conditioning agents included in the kit.
Pros I Noticed
- Natural and vibrant color result
- Easy to apply at home
- Long-lasting color with minimal fading
- Hair remained soft and shiny post-coloring
- Good value for the price
Cons I Experienced
- Strong chemical smell during application
- Slight staining on skin that required extra cleaning
- Not suitable for very dark hair without pre-lightening
Who Should Consider This Hair Color?
If you want a rich brown shade that looks natural and lasts well, this product is a great choice. It’s ideal for people with light to medium brown hair looking to enhance or deepen their color. However, if your hair is very dark or previously dyed, you might need to lighten it first to see the true Downtown Brown shade.
Final Thoughts
Overall, my experience with L’Oréal Paris Downtown Brown Hair Color was positive. It gave me the look I wanted without complicated salon visits. If you’re considering a new brown hair color, I recommend giving this one a try, especially if you prefer at-home hair coloring with reliable results.
Author Profile

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I’m Juan Dayton, the voice behind spicerarnold.com. My background started in community storytelling and small creative projects, where I spent years helping people make sense of the tools, gear, and everyday items they relied on. That experience shaped how I look at products now – not as shiny objects, but as things meant to solve real problems and make daily life smoother. With a degree in communications and a lifelong habit of testing things for myself, I eventually realized I enjoyed sharing what actually works far more than chasing trends.
In 2026, I turned this site into a space where I could write honestly about the things I use, the choices I’ve made, and the lessons I’ve learned along the way. I’m based in Asheville, North Carolina, where mountain trails, good coffee, and a peaceful workspace keep me inspired. Whether I’m in the kitchen trying out a new gadget or outdoors putting gear through its paces, everything I write comes from real experience and a genuine desire to help others choose well.
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